FOR IMMEDIATE RELEASE
Contact: Vicky Lynch
Vicky [at] cgrantandcompany [dot] com
Retailers Get Advance Look at Book Content with Innovative Zondervan Technology Partnership
GRAND RAPIDS, Mich., February 27, 2012 –– Zondervan announces a new partnership with Above the Treeline offering Edelweiss Digital Review Copies to booksellers, librarians, reviewers, media, wholesalers, bloggers, and other professional readers in order to increase awareness of key titles.
Edelweiss is a web-based, interactive service that supplements or replaces publisher traditional hard-copy catalogs and galleys allowing publishers to share secure Digital Review Copies. An advantage to this system is that publishers have the capability to invite contacts to view an e-galley and grant permission to the content. Approval requests can be distributed as widely as needed and activity reports are also available to measure individual title demand.
With this new partnership, booksellers will be able to preview new titles before they arrive in store, leading to enhanced product knowledge and increased hand selling.
“Edelweiss is fast becoming the industry gold-standard tool in publishing,” said Steve Sammons, Executive Vice President of Consumer Engagement at Zondervan. “We are excited to be among the first Christian publishers to bring our bookselling customers and stakeholders this tremendous resource to shop our catalog and e-galleys and order and review titles in advance.”
Edelweiss offers Digital Review Copies that are compatible with many different e-reader devices including iPad, Kindle, Nook, Sony eReader, Indiebound Reader and other devices. First time users can visit the Above the Treeline website at: http://www.abovethetreeline.com, click on download digital review copies, indicate the type of e-reader and follow the step-by-step directions to obtain the desired e-galley.
Zondervan, a HarperCollins company, is a world leader in Christian communications and a leading Christian publishing brand. For more than 75 years, Zondervan has delivered transformational Christian experiences through general and academic resources by influential leaders and emerging voices, and been honored with more Christian Book Awards than any other publisher. Headquartered in Grand Rapids, Mich., with additional offices in Miami, Zondervan conducts events and publishes its bestselling Bibles, books, audio, video, curriculum, software, and digital products through its Zondervan, Zonderkidz and Editorial Vida brands. Zondervan resources are sold worldwide through retail stores, online, and by Zondervan ChurchSource, and are translated into nearly 200 languages in more than 60 countries. Visit Zondervan on the Internet at www.zondervan.com.
About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry. Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs. With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs. Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems. For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/
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